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Volume 27 No. 57
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USC Launching In-House Content Lab To Help Athletes Tap Into NIL

USC is launching BLVD Studios, a "new in-house creative lab for branding and player-driven content for all its athletes," according to Ryan Kartje of the L.A. TIMES. With BLVD Studios, USC is "hoping to get ahead of its West Coast competition, to harness the allure of Hollywood, and to establish it...

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