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Marketing and Sponsorship

Samsung, Rams Sign Wide-Ranging Deal Around Brand's QLED TV

Samsung has signed a one-year deal with the Rams to make its QLED TV the official television of the team, augmenting the company’s sponsorship of Hollywood Park, the 298-acre development that includes SoFi Stadium. In addition to its category designation, Samsung will provide televisions for the Rams Studio, a new production facility inside the team's HQ. The brand gets presenting rights to the digital video series “Coach Speak” that features Sean McVay and NFL personality Peter Schrager; a logo tarp at SoFi Stadium, and co-branded marketing and promotions around L.A. This is the first team sponsorship done by Samsung since it exited an NFL sponsorship in '10. Terms were not disclosed.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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