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Volume 27 No. 28
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Rams Give New Tequila Partner 1800 Brand Its First Shot In NFL

Photo: Rams

The Rams have signed Proximo Spirts’ 1800 Tequila brand as their official tequila, the liquor's first foray into pro football. Activations will include a Twitter and Instagram sweepstakes with Rams fan shop credits as prizes, a contest to win an at-home tailgate party provided by the food truck Mariscos Jalisco, digital signage during games at SoFi Stadium and a custom cocktail recipe, the 1800 LA Rita. Terms were not disclosed. 1800 replaces Casa Mexico tequila, which had a limited deal at L.A. Memorial Coliseum last year. 1800 joins Nine Banded Whiskey as the team’s other current spirits deal.