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Sports Business Daily issues
Volume 27 No. 83
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Drink It In: Constellation Signs Sponsorship Deal With WWE

By Terry Lefton
October 14, 2020
Constellation Brands signed a new sponsorship deal with WWE for its Corona, Modelo and Victoria labels. Under the deal, being largely activated next year, Constellation gets category exclusivity with SummerSlam, WWE’s second-biggest event of the year after WrestleMania and one that is nicely ...
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