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Volume 27 No. 28
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PGA Tour Integrating Betting Odds During The CJ Cup TV Coverage

The PGA Tour for the first time will include live betting odds and other in-play wagering information during TV coverage of The CJ Cup at Shadow Creek this week. BetMGM odds will be integrated twice per hour during all four rounds of Golf Channel’s coverage Thursday through Sunday. The betting information will include leaderboards that will feature player odds to win, along with odds for head-to-head matchups, top finishes, winning margin, wire-to-wire winner, hole-in-ones and playoffs. The move comes after BetMGM signed a multi-year deal in August to become an official betting operator of the Tour, which then integrated live betting odds on its PGA Tour Live streaming service during the first two rounds of the Wyndham Championship on Aug. 13-14. For now, the betting integrations initially will be limited to The CJ Cup as Tour execs experiment and evaluate folding the live betting information into its broadcasts. “We are trying hard to introduce betting content in a way that works for our fans, sponsors, and our product,” said PGA Tour Senior VP/Media & Gaming Norb Gambuzza. “We don’t have any plans beyond it right now into our linear products. We want to learn a bunch and we will evaluate it."