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Marketing and Sponsorship

JuJu Smith-Schuster Teams With Salud Juicery On New Drink

Steelers WR JuJu Smith-Schuster has teamed with Salud Juicery to sell "JuJu Juice" in support of the JuJu Foundation, which "helps inner-city youth as well as the city of Pittsburgh," according to JoAnne Klimovich Harrop of TRIBLIVE.com. The bright yellow drink is a "blend of mangoes, oranges and apples, enhanced with what's called 'JuJu Power Sauce,' a fusion of turmeric and maca." The collaboration began when Ten Four Social Founder & President Rachel Maga, whose Pittsburgh-based social-media marketing agency works with Salud Juicery, "contacted Smith-Schuster's foundation." Salud "donated $10,000 and part of the proceeds to the foundation." Smith-Schuster was "videotaped making the concoction at the Shadyside location" (TRIBLIVE.com, 10/11).

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