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Marketing and Sponsorship

USF Signs Tampa General As Presenting Sponsor For CFB, Hoops

USF and the hospital signed a clinical collaboration agreement earlier this yearTampa General Hospital

Tampa General Hospital has struck a deal with the Univ. of South Florida to be the "season-presenting sponsor of the football and men's and women's basketball teams for the next decade," according to Ashley Gurbal Kritzer of the TAMPA BAY BUSINESS JOURNAL. The sponsorship "begins immediately and runs through 2030." It is "another symbol of an evolving relationship" between Tampa General and USF. The two parties "signed a clinical collaboration agreement earlier this year." Vinik Sports Group "negotiated the sponsorship deal" for USF, as it has had the "exclusive rights to sell all commercial multimedia sports marketing, sponsorship and respective inventory" for the school since '17 (BIZJOURNALS.com, 10/7).

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