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Volume 27 No. 35
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NBC Olympics, Twitter Extend Partnership To Include Beijing

NBC Olympics and Twitter extended their partnership to include both the Tokyo Olympics next year and the Beijing Games in '22. The original deal, signed in '19, only covered the Tokyo Games that originally were scheduled for this year. The deal will see the two companies create original programming about the Games, in addition to video highlights, for the @NBCOlympics Twitter handle. Twitter committed to creating a daily poll that will determine one live look-in to an NBC Primetime or Primetime Plus broadcast. NBC Olympics will head up sales around this programming. Programming will include a live, 20-minute studio show every morning during the Games from the host city. NBC Olympics plans to provide highlights from U.S. Olympic Team Trials in the run-up to both games.