Learfield IMG College, Solid Verbal Podcast Sign Strategic Partnership
Learfield IMG College and The Solid Verbal podcast have agreed on a strategic partnership that will have the company sell sponsorships for the college-focused show. The podcast’s hosts, Ty Hildenbrandt and Dan Rubenstein, who have cultivated a dedicated college football audience, will make appearances across Learfield IMG College’s network of radio, satellite and digital channels, including the College Sports Now channel on TuneIn, and the “College Football Blitz” and “College Football Rewind” shows terrestrially and on TuneIn and SiriusXM, with the goal of increasing fan reach and brand visibility. “With their established audience and brand equity, it makes sense to bring Ty and Dan into our strategic growth plans to further build out our podcast network by curating something really special for fans. We both bring certain collaborative elements to the table,” said Learfield IMG College Exec VP and Managing Dir of Media & Partnerships Group Rick Barakat. Learfield IMG College produces more than 70,000 hours of audio programming on the largest independent sports network in the country. The Solid Verbal will receive cross-marketing opportunities across the company’s numerous platforms to elevate the podcast brand and to drive additional listeners.