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Lerer Hippeau, Sapphire Sport Lead Buzzer’s $4M Seed Round

Buzzer, a mobile platform for live sports personalized for fans, has announced the close of a $4M round of seed funding led by Lerer Hippeau, a highly active early-stage venture capital fund in N.Y., and Sapphire Sport, a first-of-its-kind venture fund investing in the future of consumer experiences through personalization, connectivity and digital commerce. The capital raise also includes R&R Venture Partners and Imagination Capital, as well as industry professionals from across sports, media and technology. They include Sofi CEO Anthony Noto, former TimeWarner Chair & CEO Richard Parsons and former Twitter Head of Design & Research Grace Kim. Buzzer’s mobile platform will aggregate sports rights and send fans personalized notifications to make it easy for them to watch programming live wherever they are. Fans can authenticate their various subscriptions through Buzzer to instantly watch, and if they do not have a subscription, they can make a micropayment starting at $0.99 to buy only what they want to watch. Buzzer was founded this year by Bo Han, former Head of Live Sports Rights Acquisition at Twitter. Han also is CEO of the startup, which has grown from two to 16 employees since the outset of the COVID crisis, with individuals based across the U.S.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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