Group Created with Sketch.
Volume 27 No. 30
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Heat's Tyler Herro Sees Profile Jump Thanks To Breakout Postseason

Herro has more than 236,000 Twitter followers, a 26% jump within the past month

Heat G Tyler Herro has emerged as a budding star after his play so far in the Eastern Conference Finals, highlighted by the career-high 37 points he scored in the Heat’s Game 4 win over the Celtics. It also is clear that the rookie’s popularity among fans is on the rise following his recent exploits. Herro’s No. 14 jersey shot to the top of Fanatics’ sales chart for its online stores, including the NBA Store, following Wednesday’s game. Additionally, he has seen strong growth on social media since the start of the postseason. Data compiled by SportsAtlas shows that Herro has more than 236,000 Twitter followers, a 26% jump within the past month. And those followers are invested in what he writes -- the average number of engagements on his Twitter posts since entering the NBA bubble in July are up 400% compared to beforehand.

GOING UP ON THE 'GRAM: Herro is seeing an even bigger jump in followers on Instagram, as the Univ. of Kentucky product is up 56% from August to more than 1.5 million. Just like on Twitter, engagements from fans who follow Herro on Instagram are up 60% during that time. That also comes with a major caveat -- Herro has not posted anything there since the start of the Heat’s Eastern Conference Semifinals series against the Bucks on Aug. 31. However, his last post did double the previous high for engagements. It could be a busy offseason for Excel Sports Management’s Jeff Schwartz and Mike Lindeman, who rep Herro, as their client figures to see more demand from an endorsement standpoint. Herro has a shoe deal with Nike and either currently or formerly has worked with Old Spice, Vistaprint, Bolt24 and NordVPN.

For more on sponsorship research, competitive intelligence, connections and insightful data, visit SportsAtlas.