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Volume 27 No. 30
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AEG's Todd Goldstein Optimistic '21 Will Be Boon For Sports Industry

AEG CRO Todd Goldstein said he has a “pretty good level of optimism that '21 will be a pretty special year, especially the back half of that year,” for both the sports and music industry. Goldstein, speaking during the first day of the AXS Sports Facilities & Franchises and Ticketing Symposium yesterday, said it has been “great to see how these leagues have been able to put on sports and been (a) great TV product.” Goldstein made it clear he has “every confidence that we as an industry will be able to (see sports return) in the safest way possible.” Goldstein said AEG amid the pandemic has been able to extend some of their brand partners and add new ones as well, which has given the company a “level of optimism” that brands know sports properties are “one of the best return on investments that you can make.” He also noted the pause has offered property owners and rights owners the ability to “tweak some of their offerings and do a better job preparing inventory so that when we all do come back, we even have the ability to deliver a little better for brands.”

Quick Hits:

*Goldstein, on promising numbers in returning season-ticket holders and sponsorship deals sold: “That gives us a little bit of confidence or maybe more confidence that '21 can be special and certainly '22 and beyond is a time that I think our industry will really prosper.”

*Goldstein, on keeping his team engaged while working remotely: "It’s really important to try to talk to your team as much as you can. You want to arm your sales teams and service teams with as much information that is fact and reality."

*Goldstein, on being realistic moving forward: “You can't pretend that we're going to host an event with fans on October 1st because unfortunately, that's just not going to happen. But we can talk about the events that we've booked in the back half of '21, talk about the kind of success we have and sell toward '21. That's something that's really important and relevant. If you're being honest and you really have some of those results, I think you want your team to share that, you want them to have that.”