Group Created with Sketch.
Volume 27 No. 32
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

UFC Latest Property To Partner With Health Tech Company Oura

UFC signed a multiyear deal with Oura Health, the company behind the Oura smart ring that has helped athletes and users detect early symptoms of COVID-19, as its "first-ever 'Official Health Wearable,'" according to Jessica Golden of As part of the deal, Oura "will provide UFC w...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...