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Marketing and Sponsorship

Marketplace Roundup

UFC middleweight champion Israel Adesanya has signed a multiyear deal with Puma, and sources said that he "will be the face of Puma's Oceania division but will also be a part of its global marketing plans." ESPN.com's Ariel Helwani noted Adesanya's deal is an "apparel and shoe sponsorship, and he is the first MMA fighter to be sponsored by Puma" (ESPN.com, 9/17). 

HOT SELLER: Nike released its Kaepernick Icon Jersey 2.0 to commemorate four years since Colin Kaepernick began kneeling during the national anthem. The jersey was released on Nike’s SNKRS app and Nike.com at 10:00am ET Thursday and was "sold out" by 10:01am. The jersey was listed at $150 on SNKRS, and Thursday afternoon a "quick search on eBay showed dozens available for resale around $400" (San Jose MERCURY NEWS, 9/18).

CHILL BIRTHDAY: In K.C., Pete Grathoff notes Thursday was Chiefs QB Patrick Mahomes' birthday, and to help celebrate, Coors "sent him a cake" in the "shape of a case of Coors Light Beer." Coors also is "donating $15,000 and will match donations made by fans to Mahomes’ 15 and the Mahomies Foundation during a virtual 'Birthday With The Mahomies' event" (K.C. STAR, 9/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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