Ravens Senior VP & Chief Sales Officer Kevin Rochlitz said that the team has "gained some new sponsorships this year," and the "focus of each negotiation was on the long term," according to Amanda Yeager of the BALTIMORE BUSINESS JOURNAL. Rochlitz: "We made an organizational decision to work out each deal separately, and work them out based on the long-term partnership between two companies, rather than making a quick decision that was for 2020." Yeager noted new partners "include Kellogg's, which is sponsoring a 'Poe's Nest' the team built" at M&T Bank Stadium, as well as "Nationwide Insurance, Lowe's Home Improvement, Amazon Web Services, Best Buy, Oakley, Premio Foods, Berks hot dogs, High's, Campbell's Soup and Postmates." M&T Bank has sponsored the "Community of Fans" installation, where the Ravens are "filling hundreds of seats in the end zone with cardboard cutouts." Rochlitz said that "about 300 of those belong to sponsors and suite owners." Yeager noted the team also has "dedicated an entire section to Mo Gaba, the Baltimore sports super-fan who died of cancer at 14 years old in July." The Ravens also are "expanding digital and social media-based activities." Online efforts include a "pre-game show that takes fans behind the scenes for a peek inside the stadium and player warm-ups," as well as "'home-gating' tips from Ravens partners like Safeway and McCormick" (BIZJOURNALS.com, 9/13).
