Mackenzie Hughes Sporting Retooled TheScore Bet Logo At U.S. Open
Mackenzie Hughes will be walking the grounds of Winged Foot Golf Club this week during the U.S. Open with a refreshed logo from theScore Bet on his outerwear. TheScore, a Toronto-based media company, has sponsored the Canadian golfer since '13, and the brand is capitalizing on Hughes' improved play that saw him get more air time during his run to the Tour Championship. The new logo is slightly larger and features the word “bet” more prominently on the left side of Hughes’ chest, promoting the company’s mobile sports gambling app, which recently expanded to Colorado and will soon launch in Indiana. After the U.S. Open, the retooled logo will also be placed on his shirts. TheScore CEO John Levy stressed the subtle, low-key approach his brand takes in its sponsorship of Hughes. "Let Mac speak for himself on the course and let us speak for ourselves in terms of being this amazing new adaptation of how people bet on sports," he said. Levy is excited for the growth of Hughes' game and their partnership. "Keep a really tight relationship between the two of us, our two companies, our two brands and let them both grow on their own and we're going to find ways to enhance it,” he said. Prior to '20, the logo on Hughes' shirt read "theScore."
NAME RECOGNITION: Other players on the PGA Tour have certainly taken notice of Hughes’ partnership with theScore. “I get quite a few questions on it,” he said. “Especially since the logo had changed and people were wondering what the ‘bet’ on there was for. Just explaining that the company that I’m with, theScore, is getting into the betting side of things and trying to shake things up.” Hughes added, “Even before theScore ventured into theScore Bet and that side of it, a lot of the players were like, ‘Oh yeah, you’re sponsored by theScore. I use that app all the time. I love it.’ I get a lot of positive feedback when they see the logo and recognize what it is.” Hughes is represented by Danny Fritz and Josh Jeronimus of SBX Group.