Group Created with Sketch.
Volume 27 No. 30
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Giants Rally With "Together Blue" Campaign Meant To Invigorate Org.

NFL Giants Senior VP & CCO Pete Guelli has taken the direction of ownership to "not only think about ways to put a fresh coat of paint on the exterior" of the organization, but "more importantly reinforce and reinvigorate, stabilizing a foundation in desperate need of a unifying makeover," according to Art Stapleton of the Bergen RECORD. Guelli, who joined the Giants in spring of '19, said, "We were able to pivot to something that was unifying and reinforced the togetherness both inside the organization and with a collective approach to the Giants’ universe." Stapleton noted in "launching the 'Together Blue' integrated marketing campaign, the Giants have kicked off a modernizing makeover of the franchise in football, business and community outreach, both internally and externally." Across departments, the "mandate stressed" by President & CEO John Mara and Chair & Exec VP Steve Tisch is to "work in concert to modernize every aspect of the organization, and all of that currently is being done with Together Blue as a corporate and football umbrella." Giants players and coaches have "split themselves into nine teams and each team has paired with an organization in a dedicated region within New York and New Jersey." After "several conversations regarding the issues that most affect the residents of those areas, the teams selected initiatives and will work alongside their community partner" (Bergen RECORD, 9/14).