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Oakley Adds Cowboys, Packers To Growing NFL Portfolio

The campaign debuts four new styles of NFL eyewear, each with team logos etched onto the lensOAKLEY

Oakley is unveiling new team deals with the Cowboys and Packers as it launches its new “We Shape the Future” campaign ahead of the ’20 NFL season. The brand also will have individual deals with Packers RB Aaron Jones and Cowboys CB Trevon Diggs. The campaign, with creative via Stept Studio, L.A., and an in-house team at Oakley, also debuts four new styles of NFL eyewear: Holbrook, Sutro, Gascan and Low Key. Each style will have the team logo etched onto the lens. Oakley’s current stable of NFL clubs includes the Steelers and Chiefs. Other players with Oakley deals are Chiefs QB Patrick Mahomes, Ravens QB Lamar Jackson, Chargers S Derwin James and Steelers WR JuJu Smith-Schuster.

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