Steelers WR JuJu Smith-Schuster has "collaborated with MeUndies on a collection of underwear and loungewear" that launched yesterday on the company’s e-commerce site, according to Jean Palmieri of WOMEN'S WEAR DAILY. Smith-Schuster worked with a MeUndies in-house print designer to create the "exclusive flame pattern that is being used on men’s and women’s underwear and lounge pants, a onesie, socks and a women’s bralette." He has "garnered a reputation for being 'always lit,' his expression for having fun and always giving 100 percent," and it was "that mantra that led to the design of the print." The collaboration with Smith-Schuster "started organically after the player ordered some pieces and posted them on his Instagram Stories." The brand has been "working with him since January" and expects to "offer other collaborations later this year." The collection will retail for $14-24 for men’s and women’s underwear; $22-32 for bralettes; $8-12 for socks; $50-68 for lounge pants and $62-78 for adult onesies (WWD.com, 9/1).
