Oklahoma State athletics reached a "five-year partnership with the software and mobile app INFLCR," according to Frank Bonner II of the TULSA WORLD. INFLCR will "allow athletes and other athletic personal across all 16 sports to get instant access to photos and videos from OSU, national media sites and photo wire services." They also will have "access to educational tools and analytics to enhance their digital performance." OSU football and both basketball programs "will be using INFLCR’s new NIL Data Services suite in anticipation of new changes." It is the "first of many products" INFLCR plans to "introduce as part of the innovative NIL Suite" (TULSA WORLD, 9/2). In Oklahoma City, Wright & Unruh note the NIL Data Services suite "combines custom reporting with digital education and content consulting for student-athletes, coaches and the athletic program’s social media accounts." OSU student-athletes in all 16 sports will "become their own brand ambassadors." INFLCR "impacts more than 100 college programs -- representing more than 700 teams -- and NASCAR" (OKLAHOMAN, 9/2).
