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Marketing and Sponsorship

DoorDash Signs Multiyear Deal With Bubba Wallace, No. 43 Car

Sponsorship opportunities continue to present themselves to NASCAR driver Bubba Wallace and his No. 43 RPM Chevy, as he announced DoorDash has signed a multiyear deal with the team. DoorDash will serve as the primary sponsor for seven races this season, with branding on the car during all other races. Wallace said the food delivery service "has been great to work with so far" and expressed his excitement to "brainstorm and get some things rolling in those communities just to make real change." The DoorDash deal comes after recently signing new personal endorsement deals with Columbia Sportswear and Beats by Dre, and Wallace said, "These last couple of weeks we announced a lot of new partnerships. ... I'm just a walking ambassador right now, and I love it. I'm very thankful for all these companies and organizations to want to be a part of this journey." He tried to explain why he was attractive to companies, saying, "I always try to be myself, carry my heart on my sleeve and represent the person that I am every day, on and off the race track and on and off the camera. Speaking about things that are not right in this world and how we can make this a better place for our next generation is very important, and companies are paying attention to that. They want to be a part of that change" (“Today,” NBC, 8/14). Leverage Agency helped broker the deal, while Pro Sport Management represents Wallace (Adam Stern, THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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