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Volume 27 No. 10
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TikTok Lands Major Sponsorship Deals With Yankees, YES Network

TikTok has reached "major sponsorship deals" with the Yankees and YES Network, according to David Cohen of ADWEEK. A source confirmed a report from Sportico that the club and RSN "reached sponsorship deals, under which the video-creation platform will pay" roughly $10M over three years for "promoti...

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