Menu
Marketing and Sponsorship

Nationals' Delta Deal Reportedly One Reason For No Cardboard Cutouts

One reason the Nationals do not have cardboard cutouts of fans behind home plate is due to their “lucrative Delta sponsorship,” according to sources cited by Jesse Dougherty of the WASHINGTON POST. Delta sponsors the Sky360 Club, the “luxury area behind home plate that is typically filled with high-paying fans,” and the airline's logo is on those seats. The Nationals already have “turned down other sponsorship offers [and] fans willing to pay to have their faces in the broadcast view.” That exclusion extended to LF Juan Soto, who “commissioned cutouts of more than a dozen family members” for his season debut on Wednesday. Sources said that Soto “wanted to put them behind home plate,” but the team did not allow it. The Nats instead put Soto's cutouts in left field (WASHINGTON POST, 8/7).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/08/07/Marketing-and-Sponsorship/Nats.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/08/07/Marketing-and-Sponsorship/Nats.aspx

CLOSE