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Marketing and Sponsorship

Raiders Lose Proposed $30M Deal With Public Water Agency

The Raiders' proposed 10-year, $30M sponsorship deal with the Southern Nevada Water Authority has "dried up," despite the team having "piled up an impressive number" of sponsors as they inaugurate Allegiant Stadium, according to Alan Snel of LVSPORTSBIZ.com. SNWA Senior Manager of Public Services Scott Huntley, who handles marketing for the public agency, said that the proposed deal "will not happen." The planned 10-year length of the sponsorship and the $30M price were "factors in the water authority saying no thanks." Huntley: “Both were problematic, especially now that we are reducing budgets significantly in light of the pandemic situation." Snel noted SNWA in the past has spent "public dollars on deals" with the Triple-A PCL Las Vegas Aviators, USL Las Vegas Lights and UNLV sports. Huntley "originally pitched the Raiders sponsorship proposal last year because he thought the NFL team and its dazzling new domed stadium would offer a good platform for water conservation messages" (LVSPORTSBIZ.com, 8/5). 

BIGGER LOSSES ON THE HORIZON: In Las Vegas, Mick Akers writes the Raiders are "poised to take one of the largest financial sacks in the league" without fans at Allegiant Stadium this season. TicketIQ estimated that the Raiders’ loss in ticket-market value for the '20 season will be $571M -- the "most of any NFL team." The estimates are "based on the secondary market value with 100 percent capacity at stadiums" (LAS VEGAS REVIEW-JOURNAL, 8/6).

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