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Volume 26 No. 223
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NBA Sponsors Get Prominent Placement During League Restart

NBA action resumed Thursday night in Orlando, and while the playing venues were empty apart from mandatory personnel, there was no shortage of sponsorship activation. With the Pelicans and Lakers acting as the home teams, each was able to provide marquee partners with significant exposure via virtual signage throughout the games. The Pelicans’ venue naming rights partner, Smoothie King, was featured most noticeably via on-court signage, while the team’s practice facility sponsor, Ochsner Health, also appeared in front of both teams’ benches. The most noticeable absence during the Clippers-Lakers game was prominent signage featuring Staples, which serves as the naming rights partner for the teams’ shared facility. The Lakers’ two primary activations were occupied by practice facility sponsor UCLA Health (on-court) and jersey sponsor Wish (bench area). In addition to team partners appearing on virtual signage, teams’ jersey patches featured 5 For the Fight (Jazz), Zatarain’s (Pelicans), Bumble (Clippers), and Wish (Lakers).

LEAGUE-LEVEL PARTNERS: In addition to each home team’s primary sponsors receiving exposure over the course of the evening, a variety of NBA league-level partners appeared visibly across LED signage and other various assets. Leading the way were Nike (on-court signage), Michelob Ultra (courtside), State Farm (basket stanchion), and Spalding (pole pad). Other NBA sponsors receiving exposure across both games included American Express, AT&T, Autotrader, Bleacher Report, FanDuel, Google, HP, Kia, Kumho Tire, Microsoft, Puma, Taco Bell, Tissot and Tractor Supply Co.

For more data and insights, check out SportsAtlas.