Chargers RB Austin Ekeler has found a new way to engage with fans and build his personal brand -- livestreaming on Twitch. As a gamer and fan of content on a few platforms, Ekeler said he decided several months ago to do what he thought everyone did on Twitch -- stream yourself playing. However, Ekeler quickly discovered that what Twitch really offered was the chance to build a community with his fanbase. Ekeler has evolved his content to be unique to him and what his community wants to see. Ekeler believes this interaction is the key to finding success on Twitch. "I've seen other athletes stream where they don't say one word to the chat. They're literally just playing the game." Having seen success with his personal stream, Ekeler is looking to take it one step further, launching Gridiron Gaming Group together with his agent, Dynamic Sports Group President & CEO Cameron Weiss. The group aims to show other sports figures how to find success through streaming. For Weiss, part of that potential is the new way in which brands can engage with consumers through a familiar athlete. "This is one of the first mediums we've had where the brand spokesperson can be connecting directly with a potential buyer," he said.
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