Menu
Leagues and Governing Bodies

Heat's Jimmy Butler Wants Nothing On Back Of Jersey For NBA Restart

Butler would be the only Heat player without a social justice message on his jerseyNBAE/GETTY IMAGES

Heat G Jimmy Butler will be "one of the few players without a social justice message on the back of his jersey" when the NBA restarts, but he is "hoping he won't have to wear his last name on his jersey either," according to Anthony Chiang of the MIAMI HERALD. Butler said, "I love and respect all the messages that the league did choose." But he explained, "For me, I felt like with no message, with no name, it’s going back to who I was. ... I’m no different than anybody else of color. I want that to be my message in the sense that just because I’m an NBA player, everybody has the same right no matter what." Chiang reports Butler is "still waiting for NBA approval," and he would be the "only Heat player who will not wear a social justice message on his jersey for the restart." Butler: "I’m with Black Lives Matter and all the phrases that they chose to put on the back of the jersey. But for me, it’s a lot more about action and continuing to learn and teach the people around me and doing what I can in my community” (MIAMI HERALD, 7/15).

DESIRE TO HONOR TRAYVON MARTIN: In L.A., Tania Ganguli notes while a majority of players around the league have "chosen to use one of the 29 approved slogans," a "handful of players, including several stars, have chosen not to use" a league- and NBPA-approved message. Rockets G Austin Rivers -- who grew up in the Orlando area -- "felt connected to the story of Trayvon Martin." But he said, "I’m gonna use my name. I wasn’t able to put Trayvon. I do like some of the messages that they have. I’m very happy some of the players are using that but I wanted to go a different route.” Ganguli notes Rockets C Tyson Chandler "made the same decision." Chandler said putting Martin’s name on his jersey "would be a powerful statement" that would "remind people of lives that are cut short." But he concluded, "That wasn’t one of the ones, though, so I’m going to keep my name on the back" (L.A. TIMES, 7/15).

AT A CROSSROADS: In California, Kyle Goon notes while some players "felt the approved messages verged on impersonal, they were generally pleased with the way the NBA has allowed them to express themselves at what many deem a potential crossroads about how race is discussed and seen in America." The NBA has "actively encouraged players and staff to educate themselves on social justice matters, particularly on the issue of race." An NBA app includes a "list of books, music, movies, podcasts, organizations and even speeches cultivated by the NBA Black employee resource team that largely references the struggles of Black Americans" (ORANGE COUNTY REGISTER, 7/15).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/15/Leagues-and-Governing-Bodies/NBA-Jerseys.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/15/Leagues-and-Governing-Bodies/NBA-Jerseys.aspx

CLOSE