Menu
Esports

FaZe Clan CEO Talks International Expansion, Improving Diversity

FaZe Clan has grown into one of the biggest esports companies in the world at a $240M valuation, and FaZe Clan CEO Lee Trink said that the company is "in the process of fundraising for its Series B as it readies further international expansion and moves to diversify its ranks," according to Lara O'Reilly of DIGIDAY. Trink said regarding international expansion, "A test market we tried in December was in Thailand where we made the decision to lead with an esports team. We recruited a PUBG Mobile team (and FIFA Online players) in Thailand and content is starting to follow." FaZe Clan signed its first female member last year, and Trink said diversifying the company's ranks further is "something we've been having not only more and more conversations (about) but some action behind bringing more females in." Trink: "As leaders in the space, we need to lead in terms of bringing in more women and bringing in more diversity." Meanwhile, Trink said that gaming is "a little bit late to the party" in regard to policing bad behavior. Trink: "If you look at a lot of the things we've done -- building bridges to the traditional entertainment space and also starting to bring in significant sponsors -- a couple of years ago that really didn't exist." He added, "Now we've been able to build those bridges, we can fix that, but then the other part of it: We have to grow up. We have to be good citizens within the business community" (DIGIDAY.com, 7/8).

For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/09/Esports/FaZe-Clan.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/07/09/Esports/FaZe-Clan.aspx

CLOSE