Group Created with Sketch.
Volume 26 No. 228
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Brands Getting Creative Sponsoring Live Events Without Fans

The challenge of sponsoring live events without fans was the main topic of a panel during Part 1 of SBJ: The Road Ahead Virtual Series yesterday, with A-B InBev VP/Connections Azania Andrews discussing the company's efforts to bring value to the experience, help connect consumers and understand w...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...