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UNC Charlotte Rebranding Effort Boasts City-Inspired Logos

UNC Charlotte's rebranding will feature "new logos around campus, in athletic facilities and on uniforms and merchandise," according to David Scott of the CHARLOTTE OBSERVER. Charlotte is replacing its familiar "'C pick' with what they've called the 'all-in C.'" It features a "gold-mining pick inside a 9-degree forward-slanting 'C' with beveled corners." The secondary logo "features the letters 'CLT,' and two more logos read '9ers' and '49ers.'" Those logos "have the mining pick worked into the '9.'" Scott notes Charlotte's primary color of green "has been changed to a slightly darker hue." The rebranding comes after the school's "two most viable programs -- football and men's basketball -- had resurgent seasons." The secondary "CLT" logo is an "important part of the brand." Charlotte AD Mike Hill said of the logo, "We want to continue to develop connectivity to the city. That's hugely important to us, to be seen as Charlotte's university, Charlotte's teams and Charlotte's program." Meanwhile, the primary logo "will not yet be seen on the field in Richardson Stadium." Hill said that the stadium's artificial turf "isn't ready to be replaced, and placing what would be something temporary at midfield would be impractical and unsafe" (CHARLOTTE OBSERVER, 6/24).

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On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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