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Marketing and Sponsorship

Marketplace Roundup

TuneIn is launching a “new brand campaign this week with a focus on news and sports content on the go.” A 30-second video via barrettSF features “snippets of news and sports programs side-by-side with daily at-home activities like cooking, gardening and exercise.” This marks the “first time that TuneIn has run a major brand campaign” since '16 (ADWEEK.com, 6/22).

CHIPPING INIOC TOP sponsor Intel has named its initial group of sponsored athletes for the Tokyo Games. U.S. basketball player Nneka Ogwumike, sprinter Noah Lyles and Paralympic long-jumper Lex Gillette are the active athletes on the team. They will be joined by retired decathlete Ashton Eaton, who won Gold in both the '12 London and '16 Rio Games (Ben Fischer, THE DAILY).

FUEL FOR THOUGHT: Heat F Derrick Jones Jr. has signed a deal with EzFill, the "self-described 'on demand fuel delivery service'" that allows users to order gas from their smartphones. Each order "sends a signal to a driver, who will then bring the fuel to the user's location and fill up their gas tanks." The consumer pays the "per gallon price plus a small delivery fee." EzFill's services are "only available in Miami" (MIAMI HERALD, 6/20).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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