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Volume 26 No. 202
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SBJ Unpacks: How Media Innovation Can Help Sports Survive

Team, marketing and media execs are always looking for new ways to engage fans, and COVID-19 has accelerated that process. On the latest episode of “SBJ Unpacks: The Road Ahead,” our Bill King is joined by Ben Shields , Senior Lecturer at MIT Sloan School of Management, to discuss ho...

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