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Volume 26 No. 207
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GroupM Projects 13% Dip In U.S. Ad Spending This Year

The world's largest ad buyer indicated that U.S. ad spending is "expected to plunge by 13% this year" in the "latest sign of the toll the coronavirus pandemic is taking," according to Suzanne Vranica of the WALL STREET JOURNAL. GroupM "expects ad spending in the U.S. to drop" to $207.9B t...

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