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Volume 26 No. 182
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BodyArmor Unveils Most Expensive Campaign In Company History

BodyArmor is rolling out a new marketing campaign entitled, "Only you can make you better," which will be the "most expensive in the company's history" at $20M, according to Jabari Young of CNBC.com. BodyArmor co-Founder & Chair Mike Repole said that the campaign is "five years' worth of marke...

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