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Volume 26 No. 178
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PBR Unveils Plan For Fans To Attend South Dakota Event

Monster Energy Team Challenge in mid-July will be PBR's first event open to fans since early March
Photo: GETTY IMAGES
Monster Energy Team Challenge in mid-July will be PBR's first event open to fans since early March
Photo: GETTY IMAGES
Monster Energy Team Challenge in mid-July will be PBR's first event open to fans since early March
Photo: GETTY IMAGES

The PBR announced that spectators will be allowed in for the finals of the Monster Energy Team Challenge July 10-12 in Sioux Falls, the property’s first event “open to fans since early March and likely one of the first national events to feature spectators since the COVID-19 crisis began,” according to Brian Haenchen of the Sioux Falls ARGUS LEADER. ASM Global, which manages the Denny Sanford Premier Center, will activate its Venue Shield, an “advanced environmental hygiene protocol that reduces physical touch points, increases venue sanitization and cleanliness, and provides various health monitoring guidelines and services.” Specific guidelines to be implemented include the following:

  • Tickets will be “for only approximately 35% of the capacity for PBR events at the arena.”
  • Seating that separates fans with a “minimum four- to six-foot buffer between ticketed seats and minimizes the potential for crossover for fans entering and exiting their seats.”
  • Medical testing and screening for “all staff as they enter the venue,” as well as “complimentary facial coverings for fans.”
  • More efficient “'top to bottom' exit following the event to reduce aisle, hallway and exit congregation” (Sioux Falls ARGUS LEADER, 5/19).