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NHL Producing Creative Slate Of Digital Content Amid Hockey Hiatus

The NHL has "lined up a slate of original shows to keep hockey fans entertained during the hiatus and to bring new audiences onto the ice," according to Tim Peterson of DIGIDAY. The league each week is "remotely producing three to four episodes of original shows that run from a half hour to an hour long." That includes "Hat Trick Trivia" starring Devils D P.K. Subban and a "weekly interview series '#HockeyAtHome' that has featured past and present players." A new cooking show called "Skates & Plates" will debut next week, and each of its five episodes will "pair an NHL player with a celebrity chef and have the duo prepare a dish in 10 minutes, with recipes posted to the NHL’s site and social accounts." The NHL previously "produced different shows for TV than for digital platforms," but the latest series are "made to air across both TV and digital." Revenue from the shows does not cover production costs, but NHL Chief Content Officer Steve Mayer said, “Our interest is solely to keep the NHL front of mind" (DIGIDAY.com, 5/12).

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