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Volume 26 No. 180
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Big Ad Spenders Look To Walk Back Commitments, Testing Industry

Big advertisers such as GM and PepsiCo are "seeking to walk back spending commitments they made to broadcast and cable networks, a dynamic that is testing the industry’s five-decade-old way of doing business," according to Suzanne Vranica of the WALL STREET JOURNAL. TV ad spending "fell ...

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