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Sports Business Daily issues
Volume 27 No. 91
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OpenSponsorship CEO Says Lifting Paywall Was “A Massive Risk”

By Andrew Levin
May 12, 2020
Anand mentioned brand marketing dollars reducing and a barrier to entry as factors in her decision Photo: GETTY IMAGES OpenSponsorship is a two-sided marketplace for sports deals that traditionally has required the brands and athletes that use it to pay a monthly subscription for access...
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