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Volume 26 No. 178
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Jordan's Partners Receive Valuable Exposure In "The Last Dance"

Michael Jordan's brand partners received an estimated $1.1M bump from "logos shown in the fifth episode" of ESPN's "The Last Dance" docuseries alone, which "looked at the creation of the Jordan brand and also featured commercials for Gatorade and McDonalds," according to Mitch Reames of ...

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