Menu
Marketing and Sponsorship

NASCAR Team Expects Upwards Of $800,000 In Lost Sponsorship

Rick Ware Racing Owner Rick Ware said the shutdown of racing due to the coronavirus pandemic has "dramatically complicated things" from a financial standpoint, as his NASCAR Cup Series teams probably will "lose $600,000-800,000 in sponsorship." Appearing on SiriusXM yesterday, Ware said, "Some of our sponsorship revolves around the social media, the amount of TV time, the way sponsors leverage. Some of it is, they're regional or franchise companies, so they bring in a handful of people and use it to do some light hospitality." Ware said the team "had really decent sponsors" on its cars. However, he said, "Two of those people probably won't make it back -- for sure if there are no fans there -- because that means there is no access in the pits. So we'll lose that type of sponsorship." He added, "We are obviously working with the sponsors and are thankful for everything we have, but I know the big teams are really counting on the 35 races. ... It's going to change the face a little bit as to how we go racing in the near future, I believe, until we get up over the curve" (“SiriusXM Speedway Legends with Dave Moody,” SiriusXM, 4/6).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/04/07/Marketing-and-Sponsorship/NASCAR-Sponsors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/04/07/Marketing-and-Sponsorship/NASCAR-Sponsors.aspx

CLOSE