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Marketing and Sponsorship

Danica Patrick Invests In Boston-Based CBD Company Beam

Former NASCAR driver Danica Patrick has "invested in the Boston-based company Beam -- a wellness brand that sells organic CBD" products, according to Michelle Martinelli of USA TODAY. Patrick contributed to a $5M seed round in September '19 and will be a "brand ambassador" for Beam. The company was launched in '18 by former MLBer Kevin Moran and former NHLer Matt Lombardi, who both said that current and former NHLers are "anonymous investors." Patrick: "I had used a few CBD products over the years -- things you can get at a grocery store -- and never noticed anything, so I was like, 'I don't know if this stuff works.' But Beam does, it really does." Martinelli asks, "Would you have invested in this if it didn’t work on you but you saw it as a lucrative business opportunity?" Patrick: "I don't think I have to do that now. (It's) not the point in time to sell out on the brand in any way. This is the authentic phase where I show you what I stand for and what I truly love" (USA TODAY, 3/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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