Menu
Marketing and Sponsorship

Tom Brady's Agents File Trademark Application For "TB X TB"

The Buccaneers used a "TB X TB" slogan in a video introducing new QB Tom Brady, and he liked the slogan so much that his agents, Yee & Dublin Sports, "filed a trademark application for it last week," according to Chuck Schilken of the L.A. TIMES. The video released "started with a bunch of crazy flashing images of Brady behind the letters 'TB X TB.'" Per the trademark application filed last Friday, the same day the video was released, the intention is to "use TB X TB on clothing, including shirts, pants, shorts, sweatshirts, sweaters, jerseys, sleepwear and headwear." It is "unknown who came up with the slogan or if the Bucs planned on using it on merchandise of their own." While Brady and his agents "have been successful in trademarking the nickname TB12 many times over, the player last year tried and failed to secure a trademark for Tom Terrific" (L.A. TIMES, 3/26).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/03/26/Marketing-and-Sponsorship/Brady-Trademark.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/03/26/Marketing-and-Sponsorship/Brady-Trademark.aspx

CLOSE