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Volume 27 No. 7
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Tom Brady's Agents File Trademark Application For "TB X TB"

The Buccaneers used a "TB X TB" slogan in a video introducing new QB Tom Brady, and he liked the slogan so much that his agents, Yee & Dublin Sports, "filed a trademark application for it last week," according to Chuck Schilken of the L.A. TIMES. The video released "started with a bunch of crazy flashing images of Brady behind the letters 'TB X TB.'" Per the trademark application filed last Friday, the same day the video was released, the intention is to "use TB X TB on clothing, including shirts, pants, shorts, sweatshirts, sweaters, jerseys, sleepwear and headwear." It is "unknown who came up with the slogan or if the Bucs planned on using it on merchandise of their own." While Brady and his agents "have been successful in trademarking the nickname TB12 many times over, the player last year tried and failed to secure a trademark for Tom Terrific" (L.A. TIMES, 3/26).