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Volume 27 No. 30
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GOAT Status: Brady's Move To Bucs Drives Twitter Engagements

Tom Brady signing with the Buccaneers set the NFL world ablaze, especially on Twitter. According to data from Zoomph, the news of Brady's signing with the Bucs generated more than 904,000 engagements on Twitter from March 16-23 -- from when the deal was first reported to when it was signed. The next closest NFL news -- the Rams' releasing and Falcons' subsequent signing of RB Todd Gurley -- accumulated almost 256,000 in total engagements. The nine largest free agent player headlines after Brady created more than 730,000 total engagements, just 81% of the buzz Brady generated. When calculating the total impressions of Gurley through Drew Brees in comparison to Brady’s impact, the estimated 83 million they garnered was 12% less than the 95 million Brady generated.

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