Menu
Marketing and Sponsorship

Lightning Players, '47 Brand Partner For Personalized Merchandise

Several Lightning players had the "chance to show off a bit of their personalities with some new merchandise this week," according to Nearhos & Faiello of the TAMPA BAY TIMES. Lightning RW Tyler Johnson, Cs Anthony Cirelli and Brayden Point, along with Ds Victor Hedman and Ryan McDonagh, all "sat down with designers from the ‘47 brand to help create" the new personalized items. Each player "got to design their own hat and T-shirt for production." The hats were "sold in limited quantities, 1,000 hats produced per player plus the player’s number." The T-shirts "sold out online mere hours after they were released Tuesday morning," and they "will be reprinted as needed." For every hat and T-shirt purchased, $10 is "donated to the charity of that player’s choice" (TAMPA BAY TIMES, 2/28).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/02/28/Marketing-and-Sponsorship/Lightning.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/02/28/Marketing-and-Sponsorship/Lightning.aspx

CLOSE