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Volume 26 No. 139
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Pepsi Calls On Soccer Stars For New Champions League Campaign

Pepsi is "capitalizing" on changing attitudes about soccer in the U.S. with a new campaign for the UEFA Champions League that "features some of the biggest soccer stars in the world," according to Mitch Reames of ADWEEK. The campaign is "focused on the U.S. -- specifically the country's ...

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