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Marketing and Sponsorship

Marketplace Roundup

The Univ. of Texas MD Anderson Cancer Center will be the NWSL Houston Dash's kit sponsor for this season, and "will continue" as the kit sponsor for the Dynamo. Their collaboration last year was the "first season-long, cause-related jersey partnership in MLS history" (SOCCERAMERICA.com, 2/20).

DROPPING DIMES: Former NBAer Dwyane Wade, in honor of his jersey retirement ceremony by the Heat on Saturday, "teamed up with Bleacher Report to release a third apparel line." The collection "features two shirts, a hoodie and a dad hat." The shirts "come in white and a tie-dye black while the hoodie is available in lime green." Bleacher Report since last February has "released two previous collections under the Dwyane Wade World Tour moniker" (MIAMI HERALD, 2/20).

CAPITAL GAINS: Monumental Sports & Entertainment reached a deal with The Mahindra Group for the Mumbai, India-based manufacturing company to become an "official partner" of the Capitals and Wizards. Mahindra will "receive in-arena television network advertisements, Wizards courtside LED rotational and LED basket stanchion signage, a static, on-camera Capitals' dasher board and will serve as a participating partner in the Capitals' Military Appreciation Night" (BIZJOURNALS.com, 2/19).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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