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Marketing and Sponsorship

Progressive Insurance Turning Into One Of XFL's Biggest Sponsors

Progressive's deal includes on-field branding at most XFL venues, not including MetLife StadiumXFL

The XFL's sponsorship deal with Progressive Insurance is one of the nascent league’s largest, and details of the partnership are now emerging. Progressive has rights within the auto insurance category, with assets including ad inventory on XFL broadcast rights holders ESPN and Fox and an "official auto insurer of the XFL" designation. Also packaged with the deal is on-field branding at most XFL fields, but notably not on the home field of the N.Y. Guardians: MetLife Stadium. Even before the start of the XFL’s second iteration, Progressive had significant commercial ties with league Founder Vince McMahon. The insurer has been presenting sponsor of WWE’s "Friday Night SmackDown" Fox telecast since it began in October.

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