Group Created with Sketch.
Volume 26 No. 114
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Kyle Busch's Rowdy Energy Brand Borne Out Of Health Kick

Kyle Busch's Rowdy Energy brand "seemed to drop out of the sky with little fanfare or explanation" in January, but Busch since then has been "pushing the drink everywhere," according to Jeff Gluck of THE ATHLETIC. Busch ended last season still endorsing Monster Energy, but is now promoting Rowdy ...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...