Group Created with Sketch.
Volume 26 No. 105
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Going Off The Grid: Execs Talk Daytona Traditions, Car Monikers

"Going Off The Grid" is a weekly survey of sports execs and personalities offering their thoughts on a handful of pressing (and trivial) issues in sports and pop culture. With the 50th Daytona 500 set to run on Sunday, our panelists share their favorite traditions from "The Great American Race" and talk legendary NASCAR hair.

  • NASCAR Senior Dir of Multicultural Development Dawn Harris
    -- Her goal is to travel internationally at least once per year.
  • Richard Childress Racing Senior VP/Revenue & Strategy Jason Golden
    -- His favorite podcast is "Armchair Expert with Dax Shepard."
  • Roush Fenway Racing Senior Dir of Partner Activation Amber Darnell
    -- She grew up on a farm in West Virginia and showed calves for her local 4-H.
  • Stewart-Haas Racing Senior Dir of Licensing & Retail Brooks Busby
    -- The mountains never left her heart since she graduated from App State.
  • NASCAR Foundation Development Manager Jessica Velazquez
    -- She is obsessed with Broadway musicals and NPR's "This American Life."
Going Off The Grid
  Part of the 500 tradition that still gives you chills? Favorite all-time NASCAR hairdo? NASCAR's new sponsorship model is... Does your personal car have a name? Favorite concession item at DIS?
Harris
The pre-race flyovers Nicely trimmed beard A great way for Premier Partners to expand their footprint and engage fans "The Silver Fox" Turkey drumstick

Golden
Winning car immediately goes into the track museum Dale Earnhardt Sr.'s mustache Promising, but too early to accurately identify if it will be a success "The Green Monster" Ice-cold Coca-Cola
Darnell
Standing on pit road for the National Anthem Kyle Petty -- early '90s Offering value and opportunity for more companies It doesn't -- Ford Explorer full of Goldfish and Legos Nachos
 Busby The iconic U.S. Air Force Thunderbirds flyover Curly, fluffy style sported in mid to late '70s (Richard Petty) An opportunity for sponsors to activate within a more "boutique" model "Pop-Eye Golden Nugget" I bring my own protein bars, so I won't be tempted
 Velazquez The flyover before the race Classic clean cut with bonus 'stache Jump-starting a new era of NASCAR "Juggernaut" Bojangles

Do you want to get your thoughts in the Grid? If so, shoot an e-mail to mchupita@sportsbusinessdaily.com.

Download the
Going Off The Grid chart