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Volume 26 No. 179
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Eli Lilly Signs Short-Term Deal With USOPC Only Through Tokyo Games

The USOPC has its first new sponsor in more than three years, signing pharmaceutical giant Eli Lilly & Co. to a short-term deal covering the Tokyo Games. The rights were packaged with media time on Olympic broadcaster NBCUniversal, marking the first combo deal sold by NBC and the USOPC since th...

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